Tuesday, December 18, 2012

Ford EcoSport to hit the market in 2013 against well-known Renault Duster

Leading American automobile maker Ford, company is going to launch its much awaited SUV Ford EcoSport in the Indian car market in the coming year. It is an sub four meter SUV, SUV was unveiled at Delhi Auto Expo 2012. Car will be launched in direct competition with Renault Duster which is already running on the Indian roads and is quite successful also. Although Renault will be launching Renault Duster 4WD in the coming year, it is expected that both cars will be launched at same time giving a tough competition to each other. Ford EcoSport price is expected to be tagged around Rs 9 lakhs although there are rumors that car will be priced lower than Duster. Car can be aggressively priced because some parts of SUV from Ford are already present in Ford Fiesta, engine of car is already produced in the country itself. Major saving of the company will be due to the sub four meter length of the car in excise duty. Mini SUV from Renault is available in the country in eight different variants with both petrol and diesel engines. Renault Duster price ranges from Rs 7.50 lakhs to Rs 12 lakhs.
Ford Ecosport
If we talk about looks of the cars than Ford EcoSport is a way ahead then Renault Duster. Although mini SUV from Renault is pretty as well. If we take a look on power and performance of the cars than Ford wins the toss by providing better power of 118bhp whereas Duster is providing the power of 85bhp. Ford is claiming mileage of around 16 kmpl whereas Renault is offering mileage of 7 kmpl which is very low as compared to SUV from Ford. Apart from all these Ford EcoSport is coming with both manual and automatic gearbox, on the other hand  Duster is having just manually transmitted gearbox but there are rumors that Renault Duster 4WD will also be having automatically transmitted gearbox which readily falls in hand. 
Renault Duster
So overall it appears as if Ford will be doing amazing in the Indian car market and  will prove to be a tough contender to Renault. But also Renault duster 4WD will definitely be doing well in Indian car market, although Renault has already entered into the hearts of Indian car enthusiasts, which will be the plus point for the company. At present Some Ford cars are already running on Indian roads like Fiesta, Classic, Endeavour. Some Renault cars are also running on roads like Pulse, Scala, Fluence.

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