Monday, October 1, 2012

Yamaha Ray Latest release from Yamaha

The latest release of Yamaha is high on expectations to deliver a great success ahead to the company. Yamaha Ray, which is the new product of Yamaha, also happens to be the manufacturer's first scooter in India. The country often welcomed Yamaha Bikes and proved its potentiality in the market. There is no instance till now, where this nation has caused any affect on the progress of the company. With great hope, Yamaha is now planning to make 2014 much promising and is expecting to move on to the greater heights. To make this possible, it has set a target of reaching the sales number to 1 million units by that year. This goal can be achieved only if, more new bikes are manufactured without causing any affect on the production volume.


If we go into details about its first scooter, Yamaha Ray was firstly exhibited at the New Delhi Auto Expo 2012. Its glitzy launch event took place in Hyderabad and witnessed its brand ambassador, Deepika Padukone. This little scooter comes with a height of 70mm and it is specially designed for urban working women. It is very much identical to that of Honda Dio in appearance and comprise of telescopic hydraulic front suspension and hydraulic shock absorber at the rear. Yamaha Ray features a V-Belt automatic transmission and guarantees fuel efficiency of 62.1kmpl. This is a commuter scooter that has installed 113cc engine that reaches 7.1PS at 7500 Rpm while generating 8.1Nm torque. It weighs 104kg and houses 5 litres of fuel tank capacity. Pick-up is great with 0-60kmph in only 12s and contains the Unit Swing suspension system. Yamaha Ray Pictures on the web reveal all the available colors of the scooter which are yellow, black, pink, blue and purple.
Yamaha Ray price is ranging to a total of approximately Rs. 46,000, as per the ex-showroom price in New Delhi. All these standard features of Ray is letting the company to hope and make a mark of 20 percent share in the market in this particular segment, when it enters 2016. In spite of a drop in the bake sales during the previous month, a firm progress in the scooter segment is observed. Hiroyuki Suzuki, the CEO and MD of India Yamaha Motor Pvt Ltd, has expressed his views during the event launch that he is positive about making good mark in the Indian scooter market. He added that its dealers are taking all possible steps to make better all facilities and services so as to improve the sales. The CEO further added that all its showrooms will now have more female representatives and additional customer care programs. Yamaha Ray marks Yamaha’s Foray into the scooter market.

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