Monday, September 17, 2012

Yamaha Ray marks Yamaha’s Foray into the Scooter market

Yamaha ray, which was launched today (14 September 2012) at Hyderabad in India is a scooter which bears the load of high expectations from the public. It has been specifically targeted at the female customer base, a segment that Yamaha Bikes have not tapped ever before. In line with the launch, Yamaha has undergone on a publicity spree with a spree of activities lined up throughout cities in India. In addition, Yamaha bikes in India have roped in leading bollywood actress Deepika Padukone as the brand ambassador of the Yamaha Ray.
Yamaha Ray
Motor enthusiasts in India and the world over have been waiting for Yamaha Bikes to make an entry into the scooter segment. This is primarily because Yamaha engines are considered as masterpieces and trendsetters for quite some time. The Yamaha Ray features do not disappoint here. Yamaha Ray is powered by an 113cc motor that pumps out 7BHP of power at 7500RPM and peak torque of 8.1Nm at 5500 RPM. At 104 kilograms, it is one of the lightest scooters in the market and thus promises good performance. The specifications of the Yamaha Ray chassis are also top quality, coming armed with telescopic forks up front; 130mm drum brakes and 90/100-10 tires. It features the electric start, alloy wheels, and a twin pod digital speedo cluster. At just 104kg, it is one of the lightest scooters available in the Indian market. That is surely a masterstroke. Not only does it makes the vehicle easier to handle and maneuver, but increases the fuel economy to 45 kilometers per liter. Check out the Yamaha Ray pictures available on the internet.
In looks, the scooter is perky and looks sassy, especially due to its bold set of colors available to the customer. These colors include pink, black, grey, purple, blue, and burgundy. All of them sure give the Yamaha Ray an extra dimension on the road. Yamaha has clearly signaled that by launching the Yamaha Ray; it is serious and is just not here to make up numbers. It intends to make Yamaha Ray as the top selling model in India, aiming to cross the one million sales mark in 2014 and two million sales mark in 2016. This sale will be supported by their in construction assembly line in Chennai which is expected to be complete by January 2014. It has also aimed to make 2.6 million vehicles from the plant by 2018. The Yamaha Ray Price in india has been quoted at 46,000 INR.

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