Friday, September 14, 2012

Will Yamaha Ray Bring Profits for Yamaha

Yamaha Motors has launched its new Scooter Yamaha Ray into the market on 14th September, 2012. New Ray was Revealed at the Auto Expo 2012. Yamaha has high aims to grab 10 % of the scooter market till 2016 with the launch of the Ray. Yamaha bikes are manufatured in India at their two manufacturing units. The Yamaha Ray will be manufactured at its unit in Surajpur in Uttar Pradesh with yearly production of 6 lakh.

The target population for the Yamaha Ray is young women, college going girls between the age of 16 to 24. Company has signed the famous Bollywood Actress Deepika Padukone as a brand ambassador for the New Ray. The Yamaha Ray price is tagged at Rs. 46,000. The company already started the prebooking campaign for the scooter at just Rs 5,000 with company's dealers across the country. The scooter will be delivered to the customers in the 2nd week of October. Yamaha has also started the “Guess and Win” contest as a promotional scheme to sell more numbers of bikes to the customers. Lucky winner will get a chance to meet the Deepika Padukone. Thousand lucky bookings will win Yamaha merchandise and all the advanced booking will get an assured gift.

The company has revealed all the specifications and features of the Yamaha Ray bike. New Yamaha Ray will attract its female customers with its stylish and peppy and finely carved design. The overall weight of the bike is expected to be 105 Kg. It gives power output of 8bhp at 800 rpm and the maximum torque of 7.5 NM at 6500 rpm. Storage capacity in the bike has been kept at foremost place, offering 20- litres of storage place which is adequate for girls to keep handbags, wallet and books for the students. The New Yamaha Ray will be available with Twin pod digital speedo cluster and other premium class features. Yamaha steps into india’s scooter market with the new RAY.

The new Yamaha Ray will be available in two variants, one with drum brakes both at front and rear and other with disc brakes in the front and drum brakes at the rear. The New Yamaha Ray features with some more advantageous options like an active half- chain case, tubeless tyres, maintenance free battery, and the premium key. Yamaha Ray pictures can be seen on internet with its bold looks in black and purple color. The price range and the premium features of the New Yamaha ray will make it a strong player in the market. This Bike have all features that attract the young girls like trendy design, good handling and maintenance problems and large storage space. Yamaha rolls out two digital sound projectors.

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