Wednesday, May 16, 2012

Can Vespa Win the Hearts of the Indian Consumers?

The dashing and stylish Vespa scooter is the foremost choice of the European citizens in the two wheeler segment. This enchanting Vespa scooter from Piaggio has travelled through 100 countries and the company has managed to sell over 17 million units of Vespa till date. With global sales around 1,50,000 units, Piaggio Vespa was the best selling scooter in Europe in the year 2011. The company is trying hard to make its position with its Piaggio bikes in India. Piaggio rolled out its famous Vespa scooter in India just a few days back. We all are familiar with the Honda Activa which is ruling in the Indian two wheeler market. The biggest question which comes in mind is; can Europe’s most popular scooter win the hearts of Indian customers?


Piaggio Vespa LX 125 has some positive as well as some negative points. The Italian company tagged Piaggio Vespa LX 125 price at Rs. 66,661 (ex-showroom, Maharashtra) and is quite expensive than competitors like Honda Activa, Suzuki Access and Mahindra Duro. It renders a mileage of around 50kmpl. Honda Activa gives a mileage which is round about the same. But what makes Honda Activa much better is its price which is roughly around Rs. 40,000. Piaggio Vespa is equipped with drum brakes, trailing link front suspension and a variomatic transmission. The LX 125 is powered by an all new single cylinder, 125cc, 4 stroke engine which produces a maximum power of 10.06 PS at the rate of 7500 rpm and a maximum torque of 10.6 Nm at 6000 rpm. The engine is specially developed for the Indian roads. But, you will forget all the statistics and specifications by the retro look of the scooter, which suits all generations, from a college going student to an office going person. In the list of upcoming bikes are the Royal Enfield Thunderbird, TVS Velocity, Honda Cbr600rr, Aprilia RS4, and Ktm Rc8 which are expected to launch in June 2012. I shared that Piaggio returns to India with the New Vespa and Bajaj Unveils Bajaj Discover 100 cc with 4 Gears.

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