Wednesday, April 11, 2012

Maruti Ertiga MPV launching tomorrow

Maruti Suzuki India, country’s number one car manufacturer, is all set to launch its much awaited utility vehicle Maruti Ertiga on 12th April in Indian automotive industry. The company is in final preparations and all set to take on the likes of segment leader Toyota Innova.  The country’s number 1 auto biggie is expecting to sell around 4k to 5k units of Ertiga MPV in the very first month. Maruti Ertiga is being manufactured at the company production unit in Gurgaon where firm has invested a huge sum of around Rs. 430 crore in the development of Ertiga. The test drive models of Ertiga MPV have already reached to dealership outlets and the bookings have also been commenced.

Mr.Shashank Srivastava, Chief General Manager-sales and marketing, Maruti India, said that the launch of Ertiga MPV will complete the portfolio of MSI in Indian car market. Ertiga, the compact MUV car, is designed to meet the buyer’s need in all aspect; one can utilize Ertiga for both personal and commercial purpose. He also mentioned that in past few months the utility segment has recorded a tremendous growth of 25 percent and holds 14 percent stake in the auto segment of the country.  Company wants to make full use of this growth and hope to carve out a compact utility segment.

Presently, Toyota Innova is the best selling MUV in the country which recorded monthly sales figures of 5,000 units. The Toyota Innova MPV is powered by a 2.5 L diesel engine and is priced in the range of Rs. 8.89 lakh to Rs. 13.58 lakh (ex-showroom, Delhi).  Maruti Ertiga review suggests that the MPV is expected to be priced at Rs. 6.50 lakh for base model.  Maruti Ertiga price for top end diesel model is tagged at Rs. 9.40 lakh. The upcoming MPV will be available in both petrol car and diesel car variant. With the brand name of Maruti, the attractive price range, simple and elegant exteriors and interiors and six different variants, Maruti Ertiga will surely gain huge popularity and sales in high number. Maruti Ertiga pictures suggest a perfect blend of elegance, aggressiveness and performance. I recently shared about Ertiga vs Innova and Xylo and Renault Duster- the wait grows longer, the SUV to now roll out in October.

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