Friday, September 2, 2011

New C Class launched at Rs 29.75 lakh

Today, Mercedes Benz has launched an upgraded version of its sedan Mercedes Benz C Class in the Indian car market. The German car biggie has tagged the new Mercedes Benz C Class price very competitive. This new advanced version is available in the range of Rs 29.75 lakh to 32.30 lakh (ex-showroom Delhi). Mercedes Benz is well known for delivering the most prominent luxury cars across the globe. And now the company has take on aggressive stand to enhance its portfolio in the Indian car market. The German giant is looking to launch another 3-4 masterpiece in the Indian car market which comprise of facelifted and new versions of the existing variants in a very short span of time.

Mercedes-Benz New C-Class

See More Mercedes-Benz New C-Class Pictures  Read More on  Mercedes-Benz New C-Class

Debashis Mitra, Director (Sales and Marketing) of Mercedes-Benz India comments that under the flagship of C-Class, Mercedes- Benz is leading the market at present in this segment. Furthermore, he added that the company is targeting to cross the sales figure of 250-300 units with its new upgraded C-Class as compared 200 units of the outgoing version. Among all the existing models the Mercedes C Class is the cheapest model of the company, the older version of the sedan was priced at Rs 29.75 lakh to Rs 32.80 lakh for its high end model (ex show room Delhi). The C Class is the most popular model under the company's stable and it dole out around 40-45 percent of the company's total sales in India. On observing the sales figure of the company it is found that during the period of January-July of this year, Mercedes Benz India is able to sold out a total 3,991 cars in the Indian car market, out of which 1,630 units are of Mercedes C Class.

Mercedes-Benz New C-Class

See More Mercedes-Benz New C-Class Pictures  Read More on  Mercedes-Benz New C-Class

As for all new Mercedes Benz C Class specifications, the new sedan is available in both petrol and diesel options. The new C Class features a 7 speed Automatic transmission engine which provide high speed and pick up to the car. Commenting on the design and specs of the new car Mitra said that company is mainly targeting to lure the youths in the age group of 25-30 years with this new car. He further added that many advanced technical features are included in the car like Panaromic sunroof, attention assist, parking guidance, LED daytime running lights and many more. The new Mercedes Benz C Class also features high end saftey features like Adaptive brakes with ABS and ASR technologies, Brake drying function and Hill climb assist.


Mercedes-Benz New C-Class

No comments: