Monday, September 26, 2011

MIni to hit Indian shores soon

Mini brand, a wholly owned subsidiary of BMW is well known for manufacturing small cars. At 2011 Frankfurt Motor show the luxury car manufacturer has announced that company is planning to launch a Mini small car in India. The President of BMW Mr Andreas Schaaf, confirmed that company is thinking to introduce the iconic brand Mini Cooper in India by the next year 2012. As per the reliable source, the new BMW Mini is likely to be rolled out at 2012 Auto Expo. The new BMW Mini Cooper price in India is expected to be fall in the range of Rs 23 lakh. Further, it is expected that the bookings of the new Mini will commenced from the beginning of the year 2012. Earlier Fiat and Volkswagen has tried their hands in small segment with their models Volkswagen Beetle and Fiat 500, but could not get overwhelming response by the Indian customers.

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Both Volkswagen Beetle and Fiat 500 had failed to lure the customers irrespective of affordable and reasonable price. Despite this the luxury king is willing to take on the risk and planning to try its hand in the small segment. It is believed that the reason behind the failure of Volkswagen and Fiat is the lack of exposure of their respective models. BMW will enhance the dealership and distribution channel to sell Mini Cooper in India. The new BMW Mini review reveals that the new Cooper will be rolled out in two variants, a two door coupe and a convertible. The Mini brand takes back to its parent company that is British Leyland Motor Corp. to 1959, which was sold to the Rover Group and then changed hands with British Aerospace, which in turn sold to BMW AG. BMW cars stand to deliver the best cars in the luxury segment and with the launch of the Mini brand, company intends to further strengthen its position in India.

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