Finally the legendary car manufacturing company Toyota launched it’s much awaited car Toyota Etios Liva today.Tagged – ‘Q Class Hatch’, the Japanese car maker Toyota India has plundered into the highly popular hatchback segment. Etios Liva will be available in four variants, J, G, V and VX. The sources from Toyota India revealed that the decision of launching Toyota Etios Liva in June was taken with an objective of shortening the waiting period as the result of appreciating and positive response received from the customers for Toyota Etios Liva. Toyota India had already postponed the launching date from April to June. Designed according to expectations of today’s youth the new Toyota Etios Liva will mark the entrance of legendary company Toyota in the hatchback segment of renowned cars. The marketing and promotional strategy adopted by Toyota for Toyota Etios Liva is planned targeting the youth oriented jovial activities. The electronic promotion on TV will be followed by song composed by the legendary musician A.R. Rahman. Since its introduction at the Auto Expo event held in Delhi last year the Toyota Etios and Toyota Etios Liva had captured the eyes of everyone who visited that Auto Expo. After which through road show “Toyota Q-World” almost throughout the country played an important role in increasing the popularity of Toyota Etios Liva among the car enthusiasts. The new Toyota Etios Liva is expected to create cut throat competition for Maruti Swift and Volkswagen Polo which already dominate the huge segment of hatchback car segment within the country. In the words of Mr. Sandeep Sing, DMD Marketing Toyota Kirloskar Motor said, that company is delighted to make its entry in the hatchback segment of cars in country with the introduction of Toyota Etios Liva. The positive response received by the company with the launch of erstwhile model of Toyota Etios Liva, the Toyota Etios has inspired the company to shorten the waiting period of Etios Liva by adopting the necessary requisite steps for increasing the production capacity. Mr. Singh further added that company expects to receive same response and encouragement from the customers for Toyota Etios Liva.