Recently, a brand new logo of Force Motors is unveiled. This brand new logo by Ford India is for the Personal Vehicles division. Ford India is looking to enter this arena with a brand new SUV named as Ford One. Ford Motors is already a big giant in manufacturing three wheeler vehicles, multi-utility and cross country vehicles, light commercial vehicles, tractors, and buses. Now Ford Motors is all set to make an entry in the personal vehicle arena. In this segment the needs and aspirations of the consumers are very different. The existing corporate logo will remains for the commercial vehicles, company unveiled the new logo in order to differentiate the commercial vehicle unit from the Personal Vehicle Division. The new logo intends to create an independent identity that resonates with the desires of the non-commercial vehicle buyer. Hence this new symbol signifies the commencement of a new era for Force Motors. New Force One is one of the most awaited vehicles in the Indian market as it is being launched by Force Motors, a company well known for its brands like Trax, Traveller, Trump and Gurkha. The new SUV Force One will powered by a 2200cc diesel engine and generates maximum power of around 140 Bhp with maximum torque of 310 Nm. It is expected that new SUV Force One will compete with the likes of high-end variants of Tata Safari and Mahindra Scorpio and base variants of Chevrolet Captiva and Ford Endeavour. Speculations are there that Force Motors is going to tag the Force One price very competitively and it will be around Rs. 12 lakhs for the base variant and 15 lakh rupees for the top end variant which will come with all the safety, comfort and convenience features.