Tuesday, May 24, 2011

Renault Fluence drives into India

A year after the announcement of their solo entry plans for the Indian market, Renault unveiled their first car, the luxury sedan Renault Fluence at a glittering ceremony in New Delhi. Speaking to journalists during the launch of the Fluence, Mr. Marc NASSIF, Managing Director of Renault India said, “It is a very proud moment for us at Renault India to launch not only the Renault FLUENCE, our first built-in-India car, but also to introduce the Renault brand to our Indian customers. For Renault, India is one of the three key countries in Renault’s international development strategy.


The Renault Fluence was designed for the Asian markets, hence we are confident that it will not only shake up the segment, but also give the Indian customer their first taste of what Renault is capable of bringing to the Indian market” With a committed investment of Rs. 45 billion by 2015, the Alliance plant in Chennai is now fully operational with one assembly line and the second line will be installed soon, taking the totalcapacity to 400,000 cars per year. There are also plans to set up a Powertrain assembly line in the near future.The Fluence is the first Renault car to be produced at this state-of-the-art manufacturing facility on the outskirts of Chennai.

Renault Fluence

Elaborating on Renault’s plans for the Indian market, Mr. Sudhir RAO, Dy. MD of Renault India, said, “Today, we have reached the first big milestone in our India story. It was a promise we made a year ago, not only to the Indian customer, but to ourselves, that we would work hardto ensure we meet the seemingly difficult timelines we had set for our independent entry into the Indian market. We have set aggressive targets for ourselves and are well on track to meet them.

Renault Fluence

Against our plan to start with 8 Dealer outlets, we are now in a position where we will have 14 dealers fully operational and ready to sell the cars from today, ramping up to 40 dealers by the end of this year and the full range of 5 cars and 100 dealerships by December 2012. We understand that the Indian customer is extremely value conscious, hence not only will our products be in tune with customer expectations, but our commitment will be visible through every aspect of a customer’s interface with us globally benchmarked Product Quality, Service quality, Network quality and our After Sales Service commitment.”

No comments: