Google Vs Yahoo!
The year since Yahoo topped Fortune's list of the 100 Fastest-Growing companies has been a rough one for CEO Terry Semel. Investors pummeled Yahoo's stock - it fell 22% in a day - when he announced in July that the company would delay by three months the introduction of its new search-advertising system, code-named Panama.
The new technology is supposed to narrow the gap with Google (Charts), which delivers its advertisers far more revenue per click in search results, and Wall Street has begun to have doubts about Yahoo. (Charts) Semel, who brought Yahoo back from the brink after joining the company in 2001, is taking the setbacks in stride.
Quarterly Revenue Google vs. Yahoo
Google : Revenues were $2.69 billion for Q3 2006, an increase of 70% compared to the third quarter of 2005 and an increase of 10% compared to the second quarter of 2006.
Yahoo : Revenues were $1.58 billion for the third quarter of 2006, a 19 percent increase compared to $1.33 Billion for the same period of 2005.
The POWER of AdSense
Google brought in $2.69 billion from the AdWords program, both search ads and contextual ads. Yahoo brought in a total of $1.37 billion from its Yahoo Search Marketing & Yahoo Display Advertising divisions. Google brought in double of what Yahoo did in Q3 advertising sales.
Of Google’s total revenue, $1.63 billion came only from AdWords; roughly $300 million more than all of the different types of online advertising that Yahoo sells.
As a bonus, AdSense delivered $1.04 billion in Q3 2006. One billion dollars from AdSense! “Google’s partner sites generated revenues, through AdSense programs, of $1.04 billion, or 39% of total revenues, in the third quarter of 2006.”
Contextual Advertising is no longer a darkhorse revenue generator as Google AdSense is not far from equaling Yahoo’s total marketing revenues. This is why, of course, Yahoo is pushing to upgrade and rollout a more enhanced Yahoo Publisher Network once ‘Project Panama’ is fully functional.
The two companies' businesses also are on a collision course, competing for the same Web visitors and advertising dollars. In the last three years, Yahoo has reshaped one of its core businesses around Web search and related advertising, making itself second only to Google in search ad dollars, with technology that many believe is keeping pace with that of its younger rival
Tuesday, April 8, 2008
Google Vs Yahoo !
Google Vs Yahoo!
The year since Yahoo topped Fortune's list of the 100 Fastest-Growing companies has been a rough one for CEO Terry Semel. Investors pummeled Yahoo's stock - it fell 22% in a day - when he announced in July that the company would delay by three months the introduction of its new search-advertising system, code-named Panama.
The new technology is supposed to narrow the gap with Google (Charts), which delivers its advertisers far more revenue per click in search results, and Wall Street has begun to have doubts about Yahoo. (Charts) Semel, who brought Yahoo back from the brink after joining the company in 2001, is taking the setbacks in stride.
Quarterly Revenue Google vs. Yahoo
Google : Revenues were $2.69 billion for Q3 2006, an increase of 70% compared to the third quarter of 2005 and an increase of 10% compared to the second quarter of 2006.
Yahoo : Revenues were $1.58 billion for the third quarter of 2006, a 19 percent increase compared to $1.33 Billion for the same period of 2005.
The POWER of AdSense
Google brought in $2.69 billion from the AdWords program, both search ads and contextual ads. Yahoo brought in a total of $1.37 billion from its Yahoo Search Marketing & Yahoo Display Advertising divisions. Google brought in double of what Yahoo did in Q3 advertising sales.
Of Google’s total revenue, $1.63 billion came only from AdWords; roughly $300 million more than all of the different types of online advertising that Yahoo sells.
As a bonus, AdSense delivered $1.04 billion in Q3 2006. One billion dollars from AdSense! “Google’s partner sites generated revenues, through AdSense programs, of $1.04 billion, or 39% of total revenues, in the third quarter of 2006.”
Contextual Advertising is no longer a darkhorse revenue generator as Google AdSense is not far from equaling Yahoo’s total marketing revenues. This is why, of course, Yahoo is pushing to upgrade and rollout a more enhanced Yahoo Publisher Network once ‘Project Panama’ is fully functional.
The two companies' businesses also are on a collision course, competing for the same Web visitors and advertising dollars. In the last three years, Yahoo has reshaped one of its core businesses around Web search and related advertising, making itself second only to Google in search ad dollars, with technology that many believe is keeping pace with that of its younger rival
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